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  Life and Health Insurance Marketing

    Author: Patsy Leeuwenburg

Date Published: 2003-01-01

Number of Pages: 547

Number of times viewed: 166

Date last viewed: 2010-08-31
 

This is the third edition of this work-horse text. The book is thoroughly comprehensive in its treatment of marketing for financial services (with a heavy emphasis on the insurance side of the industry). I found myself underlining passages, scribbling not...

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