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Life and Health Insurance Marketing |
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Author: Patsy Leeuwenburg Date Published: 2003-01-01 Number of Pages: 547 Number of times viewed: 166 Date last viewed: 2010-08-31 |
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This is the third edition of this work-horse text. The book is thoroughly comprehensive in its treatment of marketing for financial services (with a heavy emphasis on the insurance side of the industry). I found myself underlining passages, scribbling not... |
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